Pharmacy sales speech, you can use it immediately
Pharmacy sales speech, you can use it immediately
People who talk, eat incense everywhere.
The performance in the pharmacy is very obvious. For example, the talking clerk, the number of customers who come to buy medicine, the number of colleagues who like him, the interpersonal relationship is very good. Pharmacies need to improve their marketing capabilities, service levels, and gain trust in communicating with customers to better market drugs and increase turnover.
4 kinds of must-sell words for talking, popular clerk
(1), emotional greetings
It is best to infect people with a natural emotion. When the pharmacy clerk is in the shopping guide, he can think more about it. The customer in front of him is close to his family. It is natural to think about it, and it is natural to say it, which is closer to the customer.
(2), fun-filled communication
For example, once a regular customer went to the store to buy medicine, he said to a shop assistant that the medicine here is really expensive; the clerk did not show any embarrassment, but instead he took the opportunity to say something, "So, you are The customers of our store!" The customer listened, didn't anger and laughed, and happily paid for the bill and left.
This is a way for the clerk to use more. For example, the customer accidentally scratched it. When I arrived at the store, our expression would instantly touch the customer: "God, shaved such a big mouth, hurt? Why? Not careful?"
There is no word about selling medicine, but this is the real sale. Because the "care" that is involved in it, the heart of the customer is instantly changed. Some people may ask, what is the difference between caring and emotional, emotional is to establish a "link" relationship with customers, care is to understand and help customers with professional responsibility.
Having said that, who is not willing to listen to good words? There is a difference between compliment and praise. Compliment requires art more. It sounds like a flattering.
For example, a mother brought a child into the store, and we compliment the mother: Your child smiles as sweet as you! This sentence is a pun, and will lead the customer to really laugh out, the atmosphere of the shopping guide. It will be easier. It is best to add some descriptive communication when you are good, and don't put too much emphasis on subjective consciousness.
Speaking is an art. If you say good sales, you need talent and learning. I hope that pharmacy staff can practice a sweet mouth and realize their own value while improving the performance of pharmacies.
Three points to help the store's performance greatly improved
(1) Happy shopping experience is the key
Pharmacy people as a showcase for pharmacy services. Communicate the concept of service to customers, and let customers feel the joy of the consumption process.
Carefully ask the customer's needs, tone gently, listen patiently, and then introduce the drug to the customer reasonably.
When customers can't buy the required drugs, they should apologize to the customer and give advice.
The words are: "I'm sorry! It's just out of stock. Let you run in vain. Would you like to buy another brand first?" "Please leave your phone number and name, and wait for new arrivals." Notify you soon."
(3) Ingenious joint sales display professional
Arrange related products on the left hand side of the checkout counter, such as a temperature gun, a thermometer, a toothpaste, a mouthwash, a Vc effervescent tablet, a pediatric drug feeder, etc., according to the products that the customer has already purchased, the customer's existing needs can be understood. It is easier to succeed in recommending related products to customers.
Convenient goods and seasonal goods are arranged on the right hand side of the customer. After purchasing the related products on the left hand side, the customer is also prompted to see if there is demand for the convenience products and seasonal products on the right hand side.
"One sentence" speech (for reference)
1. "Hello! We have a shopping plus 1 yuan to send throat lozenges now, while stocks last!"
2. "Hello! Today, the special price of 4 bottles of honeysuckle is only 10 yuan. Do you need it?"
3. "Hello! Today's member shopping ** fold, only one day, do you still need it?"
The customer can talk to the customer before the checkout, so it can play a role in reminding the customer to promote the information. The customer has the highest attention to the price at this time, sometimes a little reminder, the customer will pay more attention or to the side because of the attraction of the promotion. Recommended by relatives and friends.
(3) Invite customers to become members and increase customer viscosity
Ask the customer whether they have a membership card for this pharmacy before the checkout:
If you have already done so, please tell the customer about the member's rights, and then invite the customer to scan the QR code to join the WeChat member of the chain or store.
If not, the customer's rights and interests will be explained to the customer, and the customer will be invited to fully fill out the application form. The complete collection of member information is a prerequisite for the establishment of a valuable membership database. After completing the membership card, the customer is also invited to scan the QR code to join the WeChat member.
Of course, after the customer has finished paying the bill and is ready to leave, he must always maintain a good service attitude and make the customer feel satisfied.
Crack: four types of problem sales speech
(1), the status quo problem
● Sister, your temperament is extraordinary at first glance, you must be a national cadre (boss)!
● Dear, look good, you must pay attention to maintenance!
● Boss, you haven’t come over these days, have you been busy lately?
● Handsome guy, what kind of product do you need, for yourself, or for your family, I am a commissioner here, I can help you with what you need.
●Beauty (handsome guy), you are squatting today, is it a big pressure recently, it looks unsatisfactory, what?
● Hey, what can I do for you?
Revelation: A sales that has affinity and is good at discovering each other to give a proper praise is always so good, because they solve the problem of customer trust, eliminate the strangeness and narrow the distance between each other.
(2) problematic problem
● Do you feel that you are always sleepy but can't sleep? It's hard to fall asleep and wake up easily. If you don't dream, you can't solve it. Is your memory good?
● Do you think that your eyes are often dry, your vision is blurred, and your vision is diminished?
● Do you have any thirst, even if you drink water, do you still quench your thirst?
● Do you have any frequent nocturia, is it urinating, is there a urine fork?
●The menstruation is not normal, is it coming on time, the time is not long, your quantity is not normal, there is no black block, when there is no back pain, the lower abdomen is bulging, is there any fake? Feeling a lump in the breast?
●Is there any back pain, there is no auditory hallucination, vision loss, memory loss, walking legs and feet feel not as flexible as before, feel a little pain when you walk a little longer?
●Is there any backache and backache, I feel very tired. Is it often staying up late, eating irregularities, love not drinking, smoking?
● You are already a XX patient. If your XX is not good, it will...
Revelation: The process of excavating demand is also the process of tearing the wound. The more painful you make the customer, the higher the quality of the transaction!
(3), suggestive questions
● According to your situation, I recommend these XX products to you, you can solve your fundamental problems in 2-3 days.
● Our repeat customers are particularly numerous. You can see that this batch number is new.
● You see how good our display is. If it is not sold well, the store will not give us such support.
● I will give you a call. If you have any questions, you can call me. My phone number is not fake. You can call me immediately.
● You see that our pharmacy often helps customers mail order, but also door-to-door.
●You are a XX disease. Your own XX disease is harmful to the liver and kidney. This is a western medicine. It is not good for long-term use of liver and kidney, but you can't lose it, so you must add liver and kidney to nourish your heart. Chinese medicine, do you have VE, VC at home?
● In view of your situation, you must...
Revelation: It is not the most important thing for customers to have demand. It is important to lock the demand to the relevant drugs that we want to sell and can really solve the customer's problems.
(4), conclusion type problem
● Today, the store is engaged in activities, very favorable, you can take two more courses.
● If you travel a lot, take the medicines at once.
● You see whether you are taking one month or two months today.
● Are you usually very busy, do you want to get enough at one time?
Enlightenment: "The door to promote the big single" is the key. When the transaction is completed, it must "overcome the fear and dare to ask" to improve the transaction efficiency and promote the performance to climb.
I learned the design of the four types of questions, so that I can guide the transaction by asking questions. I must pay attention to the fact that the order of the four types of problems cannot be reversed. Sales must be step by step, otherwise if the customer does not get close, Asking for a demand directly requires a deal to scare away the customer.
With the toolbox for selling words, smart and intelligent, do you know how to use it? In fact, sales are not so difficult, skills are not as important as you think, mediocrity to excellence is just a step away, as long as you are willing to do a careful sales, then success will wave to you.