2021年08月17日21:21:55 0 2674

科普丨直接使用!常见药品一句话卖点销售话术!

Popular science is used directly! Common medicines sell words in a word!

五味子糖浆

功能主治：益气补肾，镇静安神。用于肾衰引起的亏气、亏血性失眠。

一句话卖点：镇静安神，用于神经衰弱性失眠。

温馨提示：糖尿病患者慎用。外感发热患者忌服。

硫酸锌口服液

功能主治：用于锌缺乏引起的食欲缺乏、异食癖、贫血、生长发育迟缓等。

一句话卖点：

1. 奶油味，香甜可口，孩子喜欢。

2. 锌是智力元素，补锌可使孩子变得更聪明。

温馨提示：消化道溃疡患者禁用。

小儿健脾化积口服液

功能主治：益气健脾，和胃运中。用于脾胃虚弱，呕吐泄泻，不思饮食。

一句话卖点：孩子不爱吃饭，打不起精神，每天哭闹，干吃不胖就用本产品。

逍遥颗粒

功能主治：疏肝健脾，养血调经。用于肝气不舒所致的月经不调，胸胁胀痛，头晕目眩，食欲减退。

一句话卖点：无需崩解，吸收讯速，起效快，作用强，无肠胃刺激，治疗乳房肿块效果最好。

通脉颗粒

功能主治：活血通脉。用于缺血性心脑血管疾病，动脉硬化，脑血栓，脑缺血，冠心病，心绞痛。

一句话卖点：心脑同治良药！

温馨提示：阴虚阳亢或肝阳化风者不宜使用本品。月经期及孕妇禁用。

益母草颗粒

功能主治：活血调经。用于月经量少，经来腹痛及产后腹痛。

一句话卖点：女性服用，活血养经，延缓衰老。

温馨提示：孕妇禁用。

胃蛋白酶颗粒

功能主治：用于消化不良，消化功能减退及某些慢性疾病所引起的胃蛋白酶缺乏。

一句话卖点：治疗消化不良和胃痛的特效药，凡胃病的人都能用！

产后逐瘀片

功能主治：活血调经，祛瘀止痛，用于产后淤血不净，腹痛。

一句话卖点：对产后子宫有瘀血、气血不通效果特好。

温馨提示：孕妇禁用。

清火栀麦片

功能主治：清热解毒，凉血消肿。用于肺、胃热盛所致的咽喉肿痛、发热、牙痛、目赤。

一句话卖点：穿心莲浸膏剂，而不是穿心连粉，有效成分含量更高，疗效更好。

温馨提示：不宜在服药期间同时服用滋补性中药。

磷酸苯丙哌林胶囊

功能主治：主要用于刺激性干咳，对急、慢性支气管炎及各种原因引起的咳嗽。

一句话卖点：咳快好！一粒见效！

温馨提示：孕妇慎用。

胃康灵胶囊

功能主治：柔肝和胃，散瘀，缓急止痛。

一句话卖点：

1、快速止痛，见效快。

2、纯中药制剂，治胃养胃，柔肝和胃。

温馨提示：前列腺肥大、青光眼患者禁用。哺乳期妇女禁用。有高血压、心脏病、返流性食管炎、胃肠道阻塞性疾患、甲状腺机能亢进、溃疡性结肠炎患者慎用。

奥美拉唑胶囊

功能主治：胃溃疡、十二指肠溃疡、应激性溃疡、反流性食管炎和胃泌瘤。

一句话卖点：对胃酸分泌具有强而持久的抑制作用，并且可一定程度上抑制幽门螺杆菌。

温馨提示：过敏者禁用。严重肾功能不全者及婴幼儿禁用。孕妇及哺乳妇女慎用。

胃灵颗粒

功能主治：健胃和中，制酸、止痛。用于慢性浅表性胃炎引起的胃脘痛、泛酸。

一句话卖点：

1、对胃酸分泌具有强而持久的抑制作用，并且可一定程度上抑制幽纯中药制剂，快速修复胃粘膜。

2、治胃，护胃，养胃一步到位。

3、颗粒制剂，易吸收。

温馨提示：孕妇禁用。糖尿病患者禁服。不宜在服药期间同时服用滋补性中药。

多潘立酮片

功能主治：由胃排空延缓、胃食管反流、食道炎引起的消化不良症状，如上腹闷胀感，上腹疼痛，肠胃胀气；恶心、呕吐等。

一句话卖点：胃动力药，缓解胃痛、胃酸、胃胀症状。

温馨提示：嗜铬细胞瘤、乳癌、机械性肠梗阻、胃肠出血等疾病患者禁用。孕妇慎用。心脏病患者（心律失常）以及接受化疗的肿瘤患者应用时需慎用。

枸橼酸铋钾片

功能主治：慢性胃炎及缓解胃酸过多引起的胃痛、胃灼热感（烧心）和反酸。

一句话卖点：

1、胃粘膜保护剂，有效保护胃粘膜。

2、止痛、杀菌、修复，三重功效合一。

温馨提示：严重肾病患者及孕妇禁用。

排石利胆颗粒

功能主治：疏肝理气，利胆排石。用于胆囊炎、胆石症。

一句话卖点：消炎、止痛、抗感染，溶石、排石、防复发。

温馨提示：孕妇忌服。脾虚便溏者慎用。

大活络丸

功能主治：祛风止痛，除湿豁痰，舒筋活络。用于中风痰厥引起的瘫痪，足萎痹痛，筋脉拘急，腰腿疼痛及跌打损伤，行走不便，胸痹等症。

一句话卖点：防治相结合，有效预防和治疗中风及中风后遗症。

温馨提示：肾脏病患者、肝肾亏虚者慎用。孕妇、新生儿、过敏者禁用。

抗骨质增生丸

功能主治：补腰肾，强筋骨，活血，利气，止痛。用于增生性脊椎炎，颈椎综合症，骨刺等骨质增生症。

一句话卖点：快速修复椎体增生，有效预防椎体滑脱，复位椎间盘，防止复发！

温馨提示：不宜在服药期间同时服用其它泻火及滋补性中药。经期及孕妇禁用。

颈康胶囊

功能主治：用于肾虚血瘀所致的颈椎病。

一句话卖点：

①补肾，和血，止痛，三效合一。

②不伤脾胃，安全性高，适合长期服用。

复方塞隆片

功能主治：祛风除湿，散寒，通络止痛。用于风湿痹痛，腰腿疼痛。

一句话卖点：修复骨缺损，改善微循环，深层补充骨骼营养，对风湿性关节型效果显著。

温馨提示：服药期间，不宜同服其它泻火及滋补性中药。热痹者不适用。

活血止痛片

功能主治：活血散瘀、消肿止痛。用于跌打损伤，淤血肿痛。

一句话卖点：有效促进骨质愈合和受损组织修复。

温馨提示：孕妇、小儿、心脏病患者忌服。肝功能异常者禁用。

麝香接骨胶囊

功能主治：散瘀止痛，续筋接骨。用于跌打损伤，筋伤骨折，瘀血凝结，闪腰岔气。

一句话卖点：骨伤常备药，促进骨骺形成，加速骨折愈合。

温馨提示：孕妇禁用。运动员慎用。

消炎镇痛膏

功能主治：消炎镇痛。

一句话卖点：消炎、镇痛，一贴就管用。

温馨提示：皮肤破伤处不宜使用。皮肤过敏者禁用。

麝香壮骨膏

功能主治：镇痛，消炎。

一句话卖点：镇痛消炎、追风壮骨，对风湿关节疼痛有奇效。

温馨提示：皮肤病患者慎用。皮肤过敏者禁用。皮肤破溃感染处禁用。怀孕及哺乳期妇女禁用。

强力枇杷胶囊

功能主治：养阴敛肺，镇咳祛痰，用于久咳痨嗽，支气管炎等。

一句话卖点：慢性支气管炎克星。

温馨提示：忌烟、酒及辛辣、生冷、油腻食物。不宜在服药期间同时服用滋补性中药。

氢溴酸右美沙芬糖浆

功能主治：无痰干咳，频繁、剧烈的咳嗽。

一句话卖点：

①高效、安全、作用时间长。

②无麻醉性、无耐药性、无明显催眠作用。

③无成瘾性、不影响正常排痰。

温馨提示：孕妇及哺乳期妇女慎用。

盐酸氨溴索分散片

功能主治：痰液粘稠而不易咳出。

一句话卖点：溶解粘痰，保护肺功能。

温馨提示：孕妇及哺乳期妇女慎用。

强力枇杷露

功能主治：养阴敛肺，止咳祛痰。用于支气管炎咳嗽。

一句话卖点：

①纯中药制剂，服用方便，口感好，老幼皆宜。

②疗效显著，镇咳祛痰首选药。

感冒清热颗粒

功能主治：疏风散寒，解表清热。用于风寒感冒，头痛发热，恶寒身痛，鼻流清涕，咳嗽咽干。

一句话卖点：抑菌、解热、抗炎、抗病毒，四大功效，好得快！

清热解毒颗粒

功能主治：清热解毒，养阴生津，泻火。用于风热型感冒。

一句话卖点：纯中药制剂，不瞌睡的感冒药。

温馨提示：不宜在服药期间同时服用滋补性中药。

感冒止咳颗粒

功能主治：清热解表，止咳化痰。用于外感风热所致的感冒，症见发热恶风、头痛鼻塞、咽喉肿痛、咳嗽、周身不适。

一句话卖点：对多种病原体有显著的抑制作用，减少感冒引起的并发症，有效激活人体免疫系统，增强人体抗病能力。

温馨提示：不宜在服药期间同时服用滋补性中成药。风寒感冒者禁用。糖尿病患者慎用。

肺宁胶囊

功能主治：清热祛痰、镇咳平喘。

一句话卖点：

①治肺，清肺，护肺，养肺，四效合一。

②有效治疗由肺病引起的各种症状，以及各种肺热引起的咳喘。

银黄滴丸

功能主治：清热，解毒，消炎。用于急慢性扁桃体炎、急慢性咽喉炎、上呼吸道感染。

一句话卖点：滴丸制剂，作用持久，呼吸道疾病克星，清热又消炎，无耐药性！

藿香正气胶囊

功能主治：解表化湿，理气和中。用于外感风寒，内伤湿滞，头痛昏重，呕吐泄泻。

一句话卖点：祛湿圣药，专治暑湿感冒！

小柴胡颗粒

功能主治：解表散热，疏肝和胃。用于外感病，邪犯少阳证，症见寒热往来、食欲不振、口苦咽干。

一句话卖点：纯中药制剂，治感冒不伤脾胃。

盐酸加替沙星胶囊

功能主治：敏感病原体所致的各种感染性疾病，如慢性支气管炎急性发作，急性鼻窦炎等。

一句话卖点：抗菌谱广，抗菌力强，一线抗菌消炎药。

贝敏伪麻胶囊

功能主治：用于感冒引起的发热、头痛、四肢酸痛、打喷嚏、流鼻涕、鼻塞、咳嗽、咽痛等症状。

一句话卖点：针对病因治感冒，疗效显著，不伤脾胃、不瞌睡的感冒药！

镇咳糖浆

功能主治：清热，止咳，化痰。用于感冒咳嗽。

一句话卖点：

①不含罂粟壳的止咳药，喝了不上瘾。

②化痰、止咳，清肺。

1、中药制剂安全，不刺激孩子娇嫩的呼吸道，更适合儿童使用。

2、感冒、退热、止咳，三效合一。

复方甘草口服溶液

功能主治：用于上呼吸道感染，支气管炎和感冒时产生咳嗽及咳痰不爽。

一句话卖点：味香、微甜，口味好，适合成人使用。

温馨提示：胃炎及溃疡患者慎用。对乙醇（酒精）过敏者禁用。孕妇及哺乳期妇女禁用。

Popular science is used directly! Common medicines sell words in a word!

Schisandra syrup

Indications: Qi and kidney, calm and soothe the nerves. For the deficiency of blood stasis caused by kidney failure, insomnia.

A word selling point: calm and soothe the nerves, used for neurasthenic insomnia.

Tips: Use with caution in diabetic patients. Patients with exogenous fever should not take it.

Zinc sulfate oral solution

Indications: for appetite deficiency, ecstasy, anemia, growth retardation caused by zinc deficiency.

A word selling point:

1. Creamy, sweet and delicious, kids like it.

2. Zinc is an intellectual element, and zinc supplementation can make children smarter.

Tips: Patients with peptic ulcer are banned.

Pediatric Jianpi Huaji Oral Liquid

Indications: Qi and spleen, and stomach transport. For spleen and stomach weakness, vomiting and diarrhea, do not think about diet.

A word of sale: children do not like to eat, can not afford the spirit, crying every day, dry and not fat, use this product.

Xiaoyao Granules

Indications: Shugan Jianpi, nourishing and regulating menstruation. It is used for irregular menstruation caused by liver qi, chest pain, dizziness, loss of appetite.

A word selling point: no need to disintegrate, absorb speed, fast onset, strong effect, no gastrointestinal irritation, the best treatment for breast lumps.

Tongmai Granules

Indications: blood circulation. For ischemic cardiovascular and cerebrovascular diseases, arteriosclerosis, cerebral thrombosis, cerebral ischemia, coronary heart disease, angina pectoris.

A word selling point: heart and brain with the same medicine!

Tips: Yin deficiency Yang or liver yang wind should not use this product. Menstrual period and pregnant women are banned.

Motherwort granules

Indications: blood circulation. For less menstrual flow, abdominal pain and postpartum abdominal pain.

A word selling point: women take, activating blood and nourishing, delaying aging.

Tips: Pregnant women are banned.

Pepsin granule

Indications: for indigestion, digestive dysfunction and pepsin deficiency caused by certain chronic diseases.

One word selling point: special medicine for treating indigestion and stomach pain, anyone who has stomach problems can use!

Postpartum sputum

Indications: blood circulation, phlegm and pain, for postpartum congestion, abdominal pain.

A word of sale: the effect of blood stasis and qi and blood in the postpartum uterus is particularly good.

Tips: Pregnant women are banned.

Clear fire buckwheat flakes

Indications: heat and detoxification, cooling blood swelling. It is used for sore throat, fever, toothache and redness caused by lung and stomach heat.

A word of sale: through the heart lotus extract, rather than through the heart and even powder, the active ingredient content is higher, the effect is better.

Tips: It is not advisable to take nourishing Chinese medicine while taking the medicine.

Benproperine phosphate capsule

Indications: Mainly used for irritating dry cough, cough caused by acute and chronic bronchitis and various causes.

A word selling point: cough is good! One effect!

Tips: Pregnant women should use it with caution.

Weikangling Capsule

Indications: soft liver and stomach, dilated, relieve pain.

A word selling point:

1, fast pain relief, quick results.

2, pure Chinese medicine preparations, cure stomach and stomach, soft liver and stomach.

Tips: Prostate hypertrophy, glaucoma patients disabled. Lactating women are banned. Patients with hypertension, heart disease, reflux esophagitis, gastrointestinal obstructive disorders, hyperthyroidism, ulcerative colitis should be used with caution.

Omeprazole capsule

Indications: gastric ulcer, duodenal ulcer, stress ulcer, reflux esophagitis and gastric tumor.

A word selling point: strong and lasting inhibition of gastric acid secretion, and can inhibit Helicobacter pylori to some extent.

Tips: Allergies are disabled. Severe renal insufficiency and infants are prohibited. Pregnant women and lactating women should be used with caution.

Weiling Granules

Indications: stomach and medium, acid, pain. It is used for stomach cramps and pantothenic acid caused by chronic superficial gastritis.

A word selling point:

1. It has a strong and lasting inhibitory effect on gastric acid secretion, and can inhibit the pure Chinese medicine preparation to some extent and quickly repair the gastric mucosa.

2, cure the stomach, protect the stomach, raise the stomach in one step.

3, granular preparation, easy to absorb.

Tips: Pregnant women are banned. Diabetes patients are forbidden. It is not advisable to take nourishing Chinese medicine while taking the medicine.

Domperidone tablets

Indications: dyspepsia caused by delayed gastric emptying, gastroesophageal reflux, esophagitis, such as abdominal bloating, upper abdominal pain, flatulence, nausea, vomiting, etc.

A word selling point: gastric motility drugs, relieve stomach pain, stomach acid, bloating symptoms.

Tips: patients with pheochromocytoma, breast cancer, mechanical intestinal obstruction, gastrointestinal bleeding and other diseases are prohibited. Pregnant women use with caution. Patients with heart disease (arrhythmia) and cancer patients receiving chemotherapy should be used with caution.

Potassium citrate

Indications: chronic gastritis and relieve stomach pain caused by hyperacidity, heartburn (heartburn) and acid reflux.

A word selling point:

1, gastric mucosal protective agent, effectively protect the gastric mucosa.

2, pain relief, sterilization, repair, triple effect.

Tips: Patients with severe kidney disease and pregnant women are prohibited.

Row of stones and granules

Indications: Shugan Liqi, choleretic stone. For cholecystitis, cholelithiasis.

A word selling point: anti-inflammatory, pain relief, anti-infection, dissolved stone, row of stones, anti-recurrence.

Tips: Pregnant women should not take it. Spleen deficiency will be used with caution.

Big active pill

Indications: hurricane and pain relief, dehumidification and phlegm, Shujin active. It is used for stroke caused by stroke, foot wilting, ribs and veins, waist and leg pain and bruises, inconvenient walking, chest embolism.

A word selling point: the combination of prevention and treatment, effective prevention and treatment of stroke and stroke sequelae.

Tips: Patients with kidney disease, liver and kidney deficiency should be used with caution. Pregnant women, newborns, allergies are prohibited.

Anti-bone hyperplasia pill

Indications: supplement the kidney, strong bones, blood, gas, pain. For hyperosteogenetic spondylitis, cervical syndrome, bone spurs and other bone hyperplasia.

A word selling point: rapid repair of vertebral body hyperplasia, effectively prevent vertebral spondylolisthesis, reset the intervertebral disc, prevent recurrence!

Tips: It is not advisable to take other diarrhea and nourishing Chinese medicines while taking the medicine. Menstruation and pregnant women are banned.

Neckang capsule

Indications: for cervical spondylosis caused by kidney deficiency and blood stasis.

A word selling point:

1 kidney, blood, pain, three effects.

2 does not hurt the spleen and stomach, high safety, suitable for long-term use.

Compound sirloin

Indications: hurricane dehumidification, dispelling cold, Tongluo pain. It is used for rheumatism, pain in the lower back and legs.

A word of sale: repair bone defects, improve microcirculation, deep bone nutrition, significant effect on rheumatoid joints.

Tips: During the medication, it is not advisable to take other diarrhea and nourishing Chinese medicine. The enthusiasm does not apply.

twenty one

Huoxue Zhitong Tablets

Indications: blood stasis, swelling and pain. For bruises, bruises and swelling.

A word selling point: effectively promote bone healing and damaged tissue repair.

Tips: Pregnant women, children, heart disease patients should not take it. Abnormal liver function is disabled.

twenty two

Huoxiang Jiegu Capsule

Indications: Dilated and relieved pain, continued bones and bones. For bruises, muscle fractures, blood stasis, flashing waist and suffocation.

A word of sale: bone injury often prepare medicine, promote the formation of osteophytes, accelerate fracture healing.

Tips: Pregnant women are banned. Athletes use with caution.

twenty three

Anti-inflammatory analgesic cream

Indications: anti-inflammatory and analgesic.

A word selling point: anti-inflammatory, analgesic, a paste will work.

Tips: Skin damage should not be used. Allergic skin is disabled.

twenty four

Musk strong bone cream

Indications: analgesia, anti-inflammatory.

A word selling point: analgesic and anti-inflammatory, chasing the wind and strong bones, has a miraculous effect on rheumatoid joint pain.

Tips: Patients with skin diseases should be used with caution. Allergic skin is disabled. Skin ulceration is disabled. Pregnant and lactating women are banned.

Powerful capsule

Indications: nourishing Yin and collecting lungs, antitussive and expectorant, used for long-term cough, bronchitis and so on.

A word selling point: chronic bronchitis nemesis.

Tips: Avoid tobacco, alcohol and spicy, cold, greasy food. It is not advisable to take nourishing Chinese medicine while taking the medicine.

Dextromethorphan hydrobromide syrup

Indications: no dry cough, frequent, severe cough.

A word selling point:

1 Efficient, safe and long-lasting.

2 no narcotic, no drug resistance, no obvious hypnotic effect.

3 no addiction, does not affect normal drainage.

Tips: Pregnant women and lactating women should be used with caution.

Ambroxol hydrochloride dispersible tablets

Indications: The sputum is thick and not easy to cough up.

A word selling point: dissolve sticky, protect lung function.

Tips: Pregnant women and lactating women should be used with caution.

Strong dew

Indications: Yang Yin and lungs, cough and phlegm. For bronchitis cough.

A word selling point:

1 pure Chinese medicine preparation, easy to take, good taste, suitable for both young and old.

2 The curative effect is remarkable, and the first choice for antitussive and expectorant.

Cold and clear granules

Indications: Dispelling wind and dispelling cold, clearing the table and clearing heat. For cold, cold, headache, fever, aversion to cold and body pain, clear nose, cough and dry throat.

A word selling point: antibacterial, antipyretic, anti-inflammatory, anti-virus, four major effects, so fast!

Qingrejiedu Granules

Indications: heat and detoxification, nourishing yin and fluid, purging fire. Used for wind-heat type colds.

A word selling point: pure Chinese medicine preparation, cold medicine that does not sleep.

Tips: It is not advisable to take nourishing Chinese medicine while taking the medicine.

Cold and cough granules

Indications: clearing the heat to relieve the symptoms, cough and phlegm. It is used for colds caused by external wind and heat. It can be seen with fever, bad wind, headache, stuffy nose, sore throat, cough, and general discomfort.

A word of sale: significant inhibition of a variety of pathogens, reduce complications caused by colds, effectively activate the body's immune system, enhance the body's ability to resist disease.

Tips: It is not advisable to take nourishing proprietary Chinese medicines while taking the medicine. Cold and cold people are disabled. Use with caution in diabetic patients.

Feining Capsule

Indications: clearing away heat, relieving cough and relieving asthma.

A word selling point:

1 treatment of lungs, clear lungs, protect the lungs, raise the lungs, four effects in one.

2 Effectively treat various symptoms caused by lung diseases, as well as cough and asthma caused by various lung heat.

Silver yellow drop pills

Indications: heat, detoxification, anti-inflammatory. For acute and chronic tonsillitis, acute and chronic pharyngitis, upper respiratory tract infection.

A word selling point: dropping pills preparation, long-lasting effect, respiratory disease, nemesis, heat and inflammation, no drug resistance!

Huoxiang Zhengqi Capsule

Indications: solution to wet, qi and medium. For exogenous cold, internal injury, wet stagnation, headache, fainting, vomiting and diarrhea.

A word selling point: phlegm holy medicine, specializing in summer wet cold!

Xiaochaihu Granules

Indications: solution to heat, liver and stomach. For exogenous diseases, evil offenders Shaoyang syndrome, Zheng Jian see cold and heat exchanges, loss of appetite, mouth bitter throat.

A word selling point: pure Chinese medicine preparation, cure cold does not hurt the spleen and stomach.

Gatifloxacin Hydrochloride Capsules

Indications: Various infectious diseases caused by sensitive pathogens, such as acute exacerbation of chronic bronchitis and acute sinusitis.

A word of sale: a broad spectrum of antibacterial, strong antibacterial, first-line anti-bacterial anti-inflammatory drugs.

Beimin pseudo-mae capsule

Indications: for fever, headache, limb pain, sneezing, runny nose, stuffy nose, cough, sore throat and other symptoms.

A word selling point: for the cause of the treatment of a cold, the effect is significant, does not hurt the spleen and stomach, do not sleep cold medicine!

Cough syrup

Indications: heat, cough, phlegm. Used for cold cough.

A word selling point:

1 cough medicine without poppy shell, drink is not addictive.

2 phlegm, cough, clear the lungs.

1. The traditional Chinese medicine preparation is safe and does not stimulate the delicate respiratory tract of the child, and is more suitable for children.

2, cold, fever, cough, three effects in one.

Compound licorice oral solution

Indications: For upper respiratory tract infections, bronchitis and colds, coughing and coughing.

A word of sale: flavor, slightly sweet, good taste, suitable for adult use.

Tips: Patients with gastritis and ulcers should be used with caution. Disabled for people who are allergic to alcohol (alcohol). Pregnant women and lactating women are banned.