三大销售话术技巧,直击人心!

Three sales skills, direct hit!

第一大销售话术：安全感

The first big sales speech: a sense of security

人总是趋利避害的，内心的安全感是最基本的心理需求，用安全感来说服客户是最常用的销售话术。

People always seek to avoid disadvantages, and inner security is the most basic psychological need. Convincing customers with security is the most commonly used sales speech.

安全感的反面是恐惧感，如果安全感打动不了客户，那你不妨用恐惧感吓唬他一下。卖儿童智力玩具的说，不要让孩子输在起跑线上，就是一种吓唬。吓唬可能是最有效的推销话术。

The opposite of security is fear, if the sense of security can't move the customer, then you may want to scare him with fear. Selling children's intellectual toys, don't let children lose on the starting line, it is a kind of scare. Frightening is probably the most effective sales pitch.

第二大销售话术：价值感

The second largest sales speech: a sense of value

每个人都希望自己的个人价值得到认可。汶川大地震中，有乞丐主动为灾区捐款，除了是善心之外，恐怕也有一份希望得到社会认可的潜意识。抓住价值感，也是的一个重点。

Everyone wants their personal value to be recognized. In the Wenchuan Earthquake, there was a donation to donate money to the disaster area. In addition to being kind, I am afraid there is also a subconscious mind that hopes to be recognized by the society. Seizing the sense of value is also a key point.

这台设备用上以后，公司的工作效率会大大提高，这说明你这个设备部主任的慧眼识货。

"After this equipment is used, the company's work efficiency will be greatly improved, which shows that the director of this equipment department is aware of the goods."

推销烤肉机当丈夫拖着疲惫的身子回来，他多么渴望吃一顿美味可口的饭菜，当妻子将美味的烤肉端上来的时候，丈夫的心该有多幸福？

Selling the barbecue machine "When the husband comes back from the exhausted body, how eager he is to eat a delicious meal, how happy is the husband's heart when his wife brings the delicious barbecue?"

第三大销售话术：自我满足感

The third largest sales speech: self-satisfaction

自我满足感是比个人价值感更高层次的需求，我不仅有价值，更有自己的风格和特色。这也是推销话术经常用的说服点。

Self-satisfaction is a higher level of demand than personal value. I not only have value, but also have my own style and characteristics. This is also the persuasion point often used in sales.

卖汽车：这部汽车不仅性能很好，而且车型很独特，线条流畅有特色，十分适合您这样成功人士。

Selling cars: "This car not only has good performance, but also has a unique model, smooth lines and features, which is very suitable for you to be successful."

同样是卖烤肉机你可以这样说：当丈夫和三五好友来家里时候，你为他们做出和饭店一样的烤肉来，才显出你家庭主妇的手段啊。

The same is to sell barbecue machines. You can say this: "When a husband and three or five friends come to the house, you can make the same barbecue as the restaurant, and show your housewife's means."

对那个设备部主任你可以说：这台设备用上后，公司在一年之内能够节省两万元，而且效率也会大大提高，老板和同事会称赞你这个设备部主任真是优秀啊。

You can say to the director of the equipment department: "After this equipment is used, the company can save 20,000 yuan in one year, and the efficiency will be greatly improved. The boss and colleagues will praise you that the equipment director is really excellent.