Three sales skills, direct hit!
The first big sales speech: a sense of security
People always seek to avoid disadvantages, and inner security is the most basic psychological need. Convincing customers with security is the most commonly used sales speech.
The opposite of security is fear, if the sense of security can't move the customer, then you may want to scare him with fear. Selling children's intellectual toys, don't let children lose on the starting line, it is a kind of scare. Frightening is probably the most effective sales pitch.
The second largest sales speech: a sense of value
Everyone wants their personal value to be recognized. In the Wenchuan Earthquake, there was a donation to donate money to the disaster area. In addition to being kind, I am afraid there is also a subconscious mind that hopes to be recognized by the society. Seizing the sense of value is also a key point.
"After this equipment is used, the company's work efficiency will be greatly improved, which shows that the director of this equipment department is aware of the goods."
Selling the barbecue machine "When the husband comes back from the exhausted body, how eager he is to eat a delicious meal, how happy is the husband's heart when his wife brings the delicious barbecue?"
The third largest sales speech: self-satisfaction
Self-satisfaction is a higher level of demand than personal value. I not only have value, but also have my own style and characteristics. This is also the persuasion point often used in sales.
Selling cars: "This car not only has good performance, but also has a unique model, smooth lines and features, which is very suitable for you to be successful."
The same is to sell barbecue machines. You can say this: "When a husband and three or five friends come to the house, you can make the same barbecue as the restaurant, and show your housewife's means."
You can say to the director of the equipment department: "After this equipment is used, the company can save 20,000 yuan in one year, and the efficiency will be greatly improved. The boss and colleagues will praise you that the equipment director is really excellent.