0 Basics, good sales speech, speak to the customer's heart
他的这些职场与创业经历，都是实战出来的，凡是能简单 + 听话 + 执行的同学，都有非常大的进步和成长。
0 Basics, good sales speech, speak to the customer's heart
Speaking of sales, everyone will only think of the young man who is asking for a credit card or fitness card on the street, but these are just a small amount of trouble, even the salesman’s side has not been touched.
Do you know how much the best salesman in history is?
Selling things expensive:
What he sells is one of the most expensive commodities in the world - airplanes, which cost an average of $80 million each, or about 520 million yuan.
Selling things much more:
In the past 23 years, he has sold 16,000 aircraft for the company and sold an average of 2 aircraft per day for 23 years.
Peers are afraid:
His opponent, the famous Boeing Aircraft Company, changed his eight sales directors to compete with him, but none of them could win him.
When he was about to retire, Emirates ordered 30 aircraft, each with a $240 million aircraft, in one breath, just to "give him a retirement gift!"
Things are expensive and expensive, and the opponents are frightened. The most rare thing is that even the customers are very respectful to him. It is really "the most cattle salesman in history"!
This person, the sales director of the Airbus Group, is known as "Mr. Airbus" (Mr. Airbus).
Not long ago, 66-year-old Lei Yi retired, and his legendary career has ended. But what thoughts did the "most cattle salesman in history" leave us?
There are various speech problems in sales.
In sales, do you often have the following 5 major annoyances, such as:
1, learned a lot of sales speech, call or often hanged by the second, the first sentence does not know how to open;
2. No matter what you say, the customer refuses, and the bill is hopeful;
3, will not recommend products to customers, customers are always not interested and disgusted;
4, after introducing the product, do not know what to talk to customers, often cold, anxious sweat;
5, will not invite customers, speak hard, three words stuck, always rejected.
Everyone looks at themselves and has a few.
Why is your words,
I can't talk to the customer a word.
The sales master's words, the sentence is attractive, the customer not only listens well, but also feels that it is not enough?
There is a person who is an old driver of sales and entrepreneurship:
He is the founder of listed companies and is a master of five major industries including planning, interior design, sales and education.
He taught advertising and sales by himself, and signed a 40 million advertisement for HC Group;
He has been the newspaper sales champion for three years and has sensationalized the Beijing media circle.
He is Mr. Lan Xiaoyu.
In 1997, the debt was repaid 1.5 million in three years (equivalent to 10 million now)
Lan Xiaoyu started his business in the media field. He lost because of arrogance, and his investment was exhausted. He also had a debt of 1.5 million. The debt was prevailing. He started from scratch, switched to the decoration industry, and quickly became a master of interior design. After three years of debt clearing, he spent a period of ups and downs. experience.
In 2000, he became a corporate executive
Joining the dairy giant, starting from the branch planning manager, with outstanding performance, later served as the group planning, advertising, design and engineering director, unified management of the four headquarters, and later promoted to the group's senior vice president, and because of the 150 million advertising fees, was CCTV is known as a hundred cattle people in the advertising circle.
Established a listed company in 2007
Lan Xiaoyu founded Beijing Xinlian Chuangzhan Co., Ltd. (stock code: 836205). In 2016, the New Third Board was successfully listed.
Lan Xiaoyu wrote his own career and entrepreneurial experience as a best-selling novel "I tell you everything" 123, 7 years reprinted 70 times, Dangdang, Amazon and Jingdong commercial warfare novels ranked third, Dangdang 99% praise, with 20 million fans .
Established a sales training leading brand in 2012
In 2012, he founded the online sales training of Lan Xiaoyu. When Lan Xiaoyu became a teacher, he not only shared all his skills, but also answered 100,000 questions about entrepreneurship, sales, career choice, management, family education and marriage. He attended the class 1000 times to the early morning. He founded The "Online Companion" training system has helped 14,000 students to make rapid progress, with an annual salary ranging from 20 to 15 million. It has also become a leading brand in the field of online sales training...
He used to be a grassroots. With his own hard work and skillfulness, he not only got a college graduate, but also bought 2 suites in Beijing. Although he failed in his first venture and owed 1.5 million yuan, he was 3 years old. Regain freedom.
In order to learn from the top experts, he joined the top 500 private enterprises, and grew up to be the vice president of the group in 7 years. After he founded two companies and successfully listed, he wrote three books, "I will tell you everything," for 6 years. It is the top 3 best-selling books in the workplace. After that, he spent more than 14,000 years, and trained more than 14,000 sales and entrepreneurial elites, with annual salary ranging from 20 to 150 million.
His career and entrepreneurial experience are all in actual combat. Any classmate who can be simple + obedient + executive has great progress and growth.
How can I become a master of speech?
In the eyes of Mr. Lan Xiaoyu, the key to becoming a master of speech is:
1. The promise of interest, because the customer only cares about his own benefits;
2, data-based words, because can quantify the interests of customers;
3, with temperature, true words, the customer sounds happy.
Master these 3 points, and you can chat with your customers easily and happily on any occasion.
For example, some students have dinner, and the invitations are not paying attention to the details. It means to ask the customers to have a meal, a meal, a meal, and it sounds harsh! In fact, you should say that you should have a simple meal!
In order to let more students learn how to design their own words and become a master of words and improve their relationship with friends, Mr. Lan Xiaoyu has researched a good way to quickly design a speech. Mastering the three tricks of words can make you friends. When you meet customers and deal with strangers, you will encounter friends everywhere and be popular everywhere!
Many people are worried -
Low academic qualifications, lack of experience, and low savvy?
Introverted personality, low emotional intelligence, few friends?
Just entered the workplace, white, weak execution, no master?
Sales in different industries, micro-business, real estate, finance, industrial products, fast sales, stores, building materials, decoration, etc.?
Entrepreneur, a treasurer who is a micro-business, a promoter?
In fact, as long as you master this set of methods of speech design and become a master of speech, these are not problems.