2021年08月17日20:57:32 0 823

销售话术 | 学会这些,让你成为金牌销售店员

Selling Words | Learn these and let you become a gold sales clerk

很多时候，商品卖得不好，和店员有着息息相关的关系，店员的一举一动、一言一行无不体现着珠宝店的整体服务质量和管理水平，他们的素质好与差，直接影响到珠宝店的生意和声誉。

要想满足消费者不断变化的情况，提高专业服务水平就是创造附加值的一部分。

学会这些，让你成为金牌销售店员

面带笑容

珠宝店是依赖于顾客而存在的。与竞争店相比，自己店里的员工笑容如何？他们主动打招呼吗？

店员看见顾客不要回避，当顾客进入离自己视线两米范围时，应面带笑容对顾客打招呼。

与顾客交谈时注意环境

顾客看了商品以后，想对商品提出问题，如果员工站着不动，或者在做别的事情，左顾而言他，顾客就很难与他们交流。

所以，请站到商品前面，与顾客进行交流。

了解自己销售的商品

如果自己都不了解自己推广的是个什么东西，别人会有兴趣了解吗？

要站在客户的角度去思考问题，不要自以为是；应当了解自己销售的商品，以促进销售。

1、就商品的特质向顾客说明珠宝玉器黄金的特点与价值；

2、就商品的特别之处向顾客做出有价值的详细说明。

不向顾客提供模棱两可的信息

当顾客提出问题时，店员回答了，顾客最后发现事实与店员的回答不一致，甚至完全相反，难免给顾客造成忽悠的印象。

所以每一位员工一定熟悉店内珠宝店的大小事宜，提供给顾客的信息能说得更准确一些。

销售过程中的服务

1、顾客进店：看见顾客登门，一定要专心对待客户，手头的工作，暂且放下或者交由其他的同事帮忙。

面带亲切微笑，问候：您好，您想选点什么，请随便看，喜欢我可以帮您试戴一下。

2、当顾客对某款商品表示出兴趣，店员要做到马上拿出顾客所感兴趣的货品。顾客的神态表现为：（1）在商品前突然停住；（2）眼睛紧盯某一款；（3）急切的寻问新款或某一款

3、展示推荐：

（1）轻拿轻放：可显示出货品的贵重和导购的素质，也可让顾客试戴时比较小心注意，跟顾客说这句话说要注意态度和善，不卑不吭。

（2）观察顾客：根据顾客的年龄、脸型、手型、皮肤颜色、着装习惯，服装搭配，推测顾客的背景，有助于向顾客介绍款式并可以显示出专业性。

（3）推荐商品时最好顺水推舟，根据顾客的喜好，推荐系列产品，不能强行改变顾客意愿这样很容易导致交易失败，可以在交易过程当中适当提出一些自己的见解和意见。

（4）推荐新款：重点向顾客介绍特点和创意还有售价，让顾客试戴，根据顾客的购买力，推荐匹配的售价商品。

Selling Words | Learn these and let you become a gold sales clerk

Many times, the goods are not sold well, and the clerk has a closely related relationship. The clerk's every move, all words and deeds reflect the overall service quality and management level of the jewelry store. Their quality is good and bad, which directly affects the jewelry store. Business and reputation.

To meet the changing needs of consumers, improving professional service levels is part of creating added value.

Learn these and let you become a gold sales clerk

Smiling

Jewelry stores are dependent on customers. How do the employees in your store smile compared to the competition store? Do they take the initiative to say hello?

The clerk sees the customer not to evade. When the customer enters the range of two meters from their own line of sight, they should greet the customer with a smile.

Pay attention to the environment when talking to customers

After the customer saw the product, he wanted to ask questions about the product. If the employee stood still or was doing something else, it would be difficult for the customer to communicate with them.

So, please stand in front of the product and communicate with the customer.

Know what you are selling

If you don't know what you are promoting, would anyone else be interested in it?

Think about the problem from the customer's point of view, don't be self-righteous; you should understand the goods you sell to promote sales.

1. Explain to the customer the characteristics and value of jewellery jade gold in terms of the characteristics of the goods;

2. Make valuable and detailed instructions to the customer about the special features of the product.

Do not provide ambiguous information to customers

When the customer asks a question, the clerk answers, and the customer finally finds that the fact is inconsistent with the clerk's answer, or even the opposite, inevitably giving the customer an impression of "flickering".

Therefore, every employee must be familiar with the size of the jewelry store in the store, and the information provided to the customer can be more accurate.

Sales process

1. Customers enter the store: When you see customers coming to the door, you must concentrate on the customer, the work at hand, and let go of it or give it to other colleagues for help.

With a cordial smile, greetings: "Hello, what do you want to choose, please feel free to watch, like I can help you try it on."

2. When the customer expresses an interest in a certain product, the clerk should immediately take out the goods that the customer is interested in. The customer's expression is: (1) suddenly stopped in front of the goods; (2) eyes fixed on a certain paragraph; (3) eager to ask for a new or a certain paragraph

3, display recommendations:

(1) Handle with care: It can display the preciousness of the goods and the quality of the shopping guide. It can also make the customers pay more attention when trying on the shoes. Tell the customer that they should pay attention to the good attitude and not be humble.

(2) Observing the customer: According to the customer's age, face shape, hand shape, skin color, dressing habits, clothing matching, speculating the customer's background, it is helpful to introduce the style to the customer and can show professionalism.

(3) It is best to push the boat when recommending the product. According to the customer's preference, recommending the series of products, can not forcefully change the customer's will, which can easily lead to transaction failure. You can appropriately put forward your own opinions and opinions during the transaction process.

(4) Recommended new style: Focus on introducing features and ideas to customers, as well as selling prices, allowing customers to try on them, and recommend matching products according to their purchasing power.