Learn these sales words, your pharmacy is equal to having a "printing machine"!
1.Customer: Can you be cheaper?
The average customer is to enter the door and ask: "How much is this?" "300." "It's cheaper!" Many customers didn't even read the product, just looked at it. Before the customer doesn't like it, you must lose money when you talk about the price.
First of all, we can't say: "No!" A strong rejection will make customers resentful to you. When encountering such problems, we should bypass the customer's problems, do not answer directly, because as long as we enter the price negotiations, we will be more passive.
At this point the money is in the hands of the customer, and our advantage is the product, so we want to let customers fully understand the product. Any customer who comes to buy things will bargain, we should first circumvent the price, let the goods attract him, not too much entanglement in the price. As long as things are worthwhile, I am not afraid that she will not buy them. Of course, they cannot be too proud in front of customers.
"Miss, this set of products sells 360 yuan, it can be used for almost a year, only one dollar a day, very affordable!"
"Miss, a package with such a discount is only 380 yuan, you can meet all your needs at one time, value for money!"
Replace "less" with "more"
When the customer asks for a cheap price, many shopping guides will say, "You come over when you buy less clothes." In fact, this is wrong. Buying less clothes will make customers feel that they are losing something, and they feel more painful. The correct statement should be just buy a few more clothes, avoiding the pain and turning it into happiness.
Customer: I know your boss, cheaper, OK?
In fact, the customer said that she knows the boss, she really knows? 99% of people don't know, and they have a relationship with the boss at most. Therefore, treat people who don’t know or know the boss, don’t expose them in person, but give her face, but never cut prices.
We can say this: "I am very honored to receive the friend of our boss." I admit that she is a friend of the boss and feels honored. Here is the turning point: "Just, the current business situation is general, you come to our store to buy this piece. Things, I must tell our boss, let our boss thank you!" Just fine.
Customer: Are there any discounts for old customers?
20% of the old customers create 80% benefits, do not slaughter old customers. When an old customer makes a discount, we cannot directly refuse it. Some shopping guides will say, "You are an old customer and you should know that you can't offer discounts here!" This will blow the old customers, and the old customers will think: "I have come so many times, don't I know if I can't offer?" Strike customers' favor for the store.
First of all, we must give our face to the old customers and let the old customers feel your sincerity. We can say: "Thank you for taking care of me all the time. I am very happy to meet friends like you, but I really don't have such a big right. If you want to have a gift next time, I will apply for it and give you one more "just fine."
Customer: Why haven't you heard the brand of your family?
The first question, we can answer her directly, but the second question is not correct, because as long as you answer the second question, the customer will continue to ask and ask him to be satisfied, so he meets the second one. We have to guide her.
First ask the customer "When did you notice our brand?" Most of the customers who have not heard of it will answer "I just noticed today." The shopping guide can say "That's great, just look at it." Not too much entanglement on this issue.
Customer: Let me see it again.
Response: Find out the advantages of the product in four aspects:
1. We have things that others do not have;
2. What we can do, what others are not willing to do;
3. What we do better than others/things;
4. Our added value.
Customer: Will there be any problems with your quality?
Some guides will answer this question directly. "We will not have problems with quality. We are big brands. There are many beauty salons in the country." But when the customer asked the second sentence: "What if there is a problem?" Do?" A lot of shopping guides will not be able to continue.
The shopping guide can ask the customer first: "Miss, have you ever bought a product that is not very good quality?" Customers generally say: "Yes." The shopping guide can ask: "What product?" Customers often I will start complaining: "I have bought XX products before, how is it, mad at me."
What should the shopping guide do when the customer answers? At this time, you should first praise the customer, and then say your own thing: "Miss, you are so lucky, you have not, I have encountered such a situation. How is it, mad at me."
When you say it, you must bring your feelings so that you will get infected. Finally, I said: "So I am paying attention to product quality problems now, because I am also a consumer when I don't sell things, so I have good requirements for product quality. I will sell at this manufacturer, and I will not sell it at other manufacturers. It is because the quality here is good."
Turn the gift into a genuine product and let the customer like the gift. It can be said: "Sister, these gifts are our company's price above the goods, and give back to the customers. It is also a thank you for supporting our company, but I want to say: ... (introducing the advantages and benefits of the gifts) Let customers recognize the value of the gifts and feel that the gifts are worth the money.