行销课件：我身处何境？
我的企业正在从何处构筑整体价值？
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我在担任下列角色所占用的时间（％）：
首席执行管﹑财务总监﹑营销总监﹑运营总监等？
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资产与资源目录
我自己与我的团队成员所拥有的技能与能力。
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财政实力
当前财政情况﹑可用资本
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其他资产
销售能力﹑战略关系
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可用资源
设备﹑空间﹑未被充分利用的高技能劳动力
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我的主要营销手段是什么？（我的“跳板”）
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次要营销手段是什么？
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从哪里赢得我的前途？
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我的转换率（conversionrate）?
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发生在什么时期？
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我现在拥有多少客户？
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我平均接受多少订单？
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与客户交易的平均频率是多少？
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我的独特卖点（USP）是什么？
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