行销课件:实现业绩增长的业务规则
1)不要说“我、我的、我们、我们的”。而要说:你、你的、你们、你们的。
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2)让大众在标题中就可以看到他们会获得的好处,不要把最好的流到最后呈现。
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3)不要采用机制广告——你所需要的立即响应。
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4)清晰、恰当地在标题中阐述你的独特卖点(USP)。但你要了解标题与USP的差别。
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5)使用能带来“神奇”效果的词语:免费——但不要使用“有条件的免费”,除非在绝对必要时。
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6)一次不要出售超过一件的产品(除非你有销售目录)。
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7)发出购买行动号召——要求对方立即给予回应(通过电话、邮件等)。
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8)产品应具有保证。
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9)不要在纸的背面印东西(用彩色信纸写信)。
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10)不要把全部的文字印成大写。
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11)不要表现太过幽默、聪明、机智、尽量不要使用双关语。
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12)不要使用无衬线类纸张。
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13)不要使用暗色纸张。
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14)在所有信件中尽可能以私人的口气。
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15)在报纸或杂志上购买广告版面时,要制定右手页、专栏外部,并且要尽可能地选择最前列(但永远不要为广告在刊物中的位置支付任何额外费用)。
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16)一定要不断地对你的老客户进行促销。
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17)一定要保证信用。
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18)把你的“预定业务”转变成“会员业务”,这将使你的业务增加10%。
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19)对非会员使用百货商店定价(9.95美元对10美元)。
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20)让你的特别服务得到人们的信任,否则它不会成功。
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21)提供付费安装。
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22)即便导致成本增加,也要在你邮寄包装上添加相关广告信息。
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23)使用较长的广告语。
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24)在你的宣传手册和信函中重申你的所有服务项目。
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25)经常核查你的邮寄清单,这是邮寄活动中关键一环。
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26)让你的新建声情并茂。
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27)在你的客户清单上体现特殊服务。
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28)对那些可能做成交易的客户重复发信。
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29)使用简短的词语、句子、段落。
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30)采用缩进式段落。
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31)一定要特别划出重要短语和词句。
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32)信件必须带有附笔(P.S.)。
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33)每一张图片都要配有说明文字。
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