如何改善您的移动端网站SEO呢?
How to improve your mobile website SEO?
如何改善您的移动端网站SEO呢?首先您的网站应该适合移动设备使用。要改善移动端SEO,就必须提高网站的性能,而且还必须确保它为用户提供了出色的移动体验。今天,我们就来说说如何改善移动端网站。
网站是否适合移动设备?
网站在以下情况下适合移动设备:
在智能手机或平板电脑等移动设备上正确加载
加载速度快
以可读的方式呈现内容,而无需用户缩放
提供了充足的触摸导航空间
为移动用户带来更多便利
对于搜索引擎而言,网站结构和内容是清晰明了的
移动端SEO为什么如此重要?
移动端SEO确保您的移动网站向移动设备用户提供良好的内容展示。因为我们的用户越来越多地趋向于移动设备,因此您的网站必须适合移动设备。如果您的网站不适合移动用户使用,那么您将错过搜索引擎的排名,从而错过相应的业务收入。因此,您应该尽一切努力使网站的移动版本尽可能的好。
自今年年初以来,谷歌已经开始采用移动端优先原则来确定网站的排名,相信其他搜索引擎也应该会随后跟进。如果您的网站还没移动端,或者您在移动网站上展示的内容较少,则很难获得良好的排名。如果您还没有移动版本的站点,则最好制作一个功能全面的站点,最好将其设计为响应式网站。虽然前些年由于响应式网站相对独立移动站点速度比较慢从而不受百度待见,但随着4G的普及及5G的到来,响应式网站内容丰富、用户体验好的优势已经体现,而加载速度上的差距基本可以忽略。
如何改善您的手机网站
要改善您的移动端SEO,您需要关注以下几点:
确保您的网站反应灵敏
提高网站速度
不要阻止JavaScript,HTML和CSS代码
请勿使用插页式广告或弹出式窗口
不要使用太多重定向
选择正确的视窗
验证移动端友好性
告知搜索引擎您的网站的改变
响应式设计
有多种方法可以使您的网站可供移动用户使用。最重要的是响应式设计,这是如今搜索引擎倡导的技术。通过响应式设计,您的网站位于一个URL上,从而使搜索引擎可以更轻松地对其进行理解和编制索引。
如果您的网站已经采用响应式设计并且可以适应所有屏幕。请务必在谷歌站长工具中检查您网站的移动端友好性(如果你无法访问谷歌工具,可以联系客服进行操作)。如果移动友好性不理想,则可以根据提示进行调整。
提高网站速度
改善站点的移动SEO可以做的最重要的事情之一就是提高站点的加载速度。研究一次又一次地表明,人们打开站点的速度很慢时,通常不会回访了。多年来,速度一直是排名的重要因素,而搜索引擎越来越专注于解决这一问题。
优化图像
如果可以快速提高网站速度,那就是:优化图像。不要在您的网站上加载3000 x 2000像素的高清图像。将它们缩放到正确的大小,并使用ImageOptim之类的工具将其缩小。
缩小代码
您的网站必须执行的每个请求都会影响网站的速度。您必须努力减少这些请求。一种实现方法是减少代码。这意味着您需要牺牲部分功能或者样式(例如JavaScript和CSS),因此浏览器必须加载更少的文件,从而使站点更快。这听起来很难实现,但是南京SEO网站优化网可以帮您解决这些问题。
浏览器缓存
通过使用浏览器缓存,您告诉浏览器可以将不经常更改的页面元素保存在其缓存中。这样,浏览器只需在再次访问时就下载新的动态内容。
减少重定向
一个重定向导致从一个请求的网页到另一个访问者,因为请求的页面被移动或删除。如果做得好,这会带来良好的用户体验,但您使用的重定向次数越多,您的网站速度就越慢。不要进行无尽的重定向。另外,请尽量不要让链接指向已删除内容,这些链接应该被重定向到新帖子。始终确保所有链接都是直接链接。
不要屏蔽JavaScript,HTML和CSS等
我们之前已经说过,但我们将继续这样说:不要通过robots屏蔽JavaScript,HTML和CSS之类。这样做会使搜索引擎很难访问您的网站,并可能导致排名下降。检查您的站长工具,看看您是否正在屏蔽资源。
提高可读性
确保您的移动网站在移动设备上具有完美的可读性。使用其他设备检查排版是否正确,必要时进行更改。字体可以造就也可以破坏您网站的用户体验,所以你需要重视。
改善点击目标大小
当他们的手指无法正确按下按钮,链接或菜单项时,会带来糟糕的用户体验。有时设计师对按钮的尺寸没有足够的考虑。当导航点击困难时,移动用户会没有耐心继续浏览。如果存在这样的问题,请尽快修复它。
选择正确的视窗
视窗确定用于查看设备的页面的宽度。通过指定正确的视口,您可以确保使用特定设备的访问者获得正确的网站版本。如果向小屏幕智能手机用户显示桌面站点,这就是一个很大的错误。
请勿使用插页式广告或弹出式窗口
搜索引擎对使用大型弹出式窗口或插页式广告宣传的网站进行处罚。这些通常会妨碍用户快速访问他们需要的内容。不要使用这些,但如果需要,请确保遵守搜索引擎的规则。
测试您的网站并告知搜索引擎
在开始移动端SEO之前,应该在站长工具上进行移动可用性测试,以了解应该从哪里开始。在工作期间,应继续进行测试以查看是否取得了进展。如果您的网站经过优化,则需要将其告知搜索引擎,以便对其进行检查和编制索引。
结论
移动端已经不是未来,而是如今的大趋势,竭尽所能修复和完善您的移动网站吧。移动SEO不仅需要精彩的内容和无瑕的技术,而且还需要提供完美的用户体验。一旦做到这些,您就可以迈向人生巅峰!
How to improve your mobile website SEO?
How to improve your mobile website SEO? First of all, your website should be suitable for mobile devices. To improve mobile SEO, you must improve the performance of your site, and you must also ensure that it provides users with a great mobile experience. Today, let’s talk about how to improve mobile websites.
Is the website suitable for mobile devices?
The website is suitable for mobile devices in the following situations:
Load properly on mobile devices like smartphones or tablets
Fast loading
Present content in a readable manner without user scaling
Provides ample touch navigation space
Bring more convenience to mobile users
For search engines, the structure and content of the site is clear and clear.
Why is mobile SEO so important?
Mobile SEO ensures that your mobile website provides good content presentations to mobile device users. Because our users are increasingly moving toward mobile devices, your site must be mobile-friendly. If your site is not suitable for mobile users, you will miss the ranking of the search engine and miss the corresponding business revenue. Therefore, you should make every effort to make the mobile version of the site as good as possible.
Since the beginning of this year, Google has begun to adopt the mobile-first principle to determine the ranking of the website, I believe other search engines should follow up. If your site doesn't have a mobile end, or if you show less on your mobile site, it's hard to get a good ranking. If you don't already have a mobile version of the site, it's best to create a full-featured site, preferably designed as a responsive site. Although the responsive website was slower than Baidu in the past few years, it was not seen by Baidu. However, with the popularity of 4G and the arrival of 5G, the responsive website has rich content and good user experience, and the loading speed has been reflected. The gap is basically negligible.
How to improve your mobile website
To improve your mobile SEO, you need to focus on the following:
Make sure your site is responsive
Improve website speed
Don't block JavaScript, HTML and CSS code
Do not use interstitials or pop-ups
Don't use too many redirects
Choose the right window
Verify mobile friendliness
Tell search engines about changes to your site
Responsive design
There are several ways to make your website available to mobile users. The most important is responsive design, which is the technology advocated by search engines today. With a responsive design, your site is on a URL, making it easier for search engines to understand and index it.
If your site is responsive and fits all screens. Be sure to check the mobile-friendliness of your site in Google Webmaster Tools (if you can't access Google Tools, you can contact customer service). If the mobile friendliness is not ideal, you can adjust it as prompted.
Improve website speed
One of the most important things you can do to improve your site's mobile SEO is to increase the speed at which your site loads. Research has shown time and time again that when people open a site very slowly, they usually don't return. Speed has been an important factor in rankings for many years, and search engines are increasingly focused on solving this problem.
Optimized image
If you can quickly increase the speed of your website, it is: optimize the image. Do not load HD images of 3000 x 2000 pixels on your website. Scale them to the correct size and shrink them using tools like ImageOptim.
Reduce the code
Every request that your site must perform affects the speed of your site. You must work hard to reduce these requests. One way to do this is to reduce the code. This means that you need to sacrifice some features or styles (such as JavaScript and CSS), so the browser must load fewer files to make the site faster. This may sound difficult to achieve, but Nanjing SEO Website Optimization Network can help you solve these problems.
Browser cache
By using the browser cache, you tell the browser to save page elements that change infrequently in their cache. This way, the browser only needs to download new dynamic content when it is accessed again.
Reduce redirection
A redirect results in a request from a web page to another visitor because the requested page is moved or deleted. If done well, this will lead to a good user experience, but the more redirects you use, the slower your site will be. Do not make endless redirects. Also, try not to let the link point to the deleted content, these links should be redirected to the new post. Always make sure all links are direct links.
Don't block JavaScript, HTML, CSS, etc.
We have said before, but we will continue to say this: Do not block JavaScript, HTML and CSS through robots. Doing so makes it difficult for search engines to access your site and may cause rankings to drop. Check your webmaster tool to see if you are blocking resources.
Improve readability
Make sure your mobile site is perfectly readable on mobile devices. Use other equipment to check if the layout is correct and make changes if necessary. Fonts can create and disrupt the user experience of your site, so you need to pay attention.
Improve click target size
When their fingers are unable to properly press buttons, links or menu items, they can lead to a bad user experience. Sometimes the designer does not have enough consideration for the size of the button. When the navigation click is difficult, the mobile user will not have the patience to continue browsing. If there is such a problem, fix it as soon as possible.
Choose the right window
The window determines the width of the page used to view the device. By specifying the correct viewport, you can ensure that visitors who use a particular device get the correct version of the site. This is a big mistake if you display a desktop site to a small screen smartphone user.
Do not use interstitials or pop-ups
Search engines penalize sites that use large pop-ups or interstitials. These often prevent users from quickly accessing the content they need. Don't use these, but if necessary, be sure to follow the rules of the search engine.
Test your site and tell search engines
Before starting the mobile SEO, you should perform a mobile usability test on the webmaster tool to see where to start. During the work, you should continue to test to see if progress has been made. If your site is optimized, you need to tell the search engine to check and index it.
in conclusion
The mobile side is not the future, but the current trend, do everything you can to fix and improve your mobile website. Mobile SEO requires not only great content and flawless technology, but also a perfect user experience. Once you do this, you can move to the pinnacle of your life!
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